After reading Raf Simons, Pieter Mulier, and Tim Blanks: Why Fashion Needs Disrupting by The Business of Fashion I couldn’t stop thinking about how much I agreed with what they said. The way they talked about creative risk-taking, redefining luxury, and disrupting the fashion system really made me reflect on how I see the industry and the kind of role I want to have in it someday.

One of my favorite parts was when they talked about risk and creativity. Simons mentioned that when he started, he had “no fear,” which honestly feels like the exact energy fashion needs right now. The industry has gotten so safe, so predictable. Everyone’s just repeating trends because it’s what sells and that’s exactly what kills creativity.

As someone who wants to go into fashion marketing, I think this mindset of risk-taking applies to my side of the industry too. Campaigns shouldn’t just look like what everyone else is doing. I want to create things that surprise people or make them think differently about a brand. Fashion is supposed to be emotional.

When Mulier asked, “How much newness can an audience take?” it really stood out to me. Fashion moves so fast now that people barely have time to appreciate anything before it’s onto the next thing. I think that’s made the idea of “luxury” kind of blurry. It’s not about logos or exclusivity anymore it’s about meaning or craftsmanship and the feeling a piece gives you.

For me, true luxury is something that feels personal, like it has a story behind it. That’s what I’d want to show through marketing not just selling the product, but communicating what it represents.

When Simons and Mulier said fashion needs disrupting, I don’t think they mean chaos or shock value. They’re talking about real change like slowing things down, focusing on originality, and being intentional again. The business side of fashion pushes constant output, but that’s not sustainable creatively or environmentally.

In marketing terms, disruption could mean focusing more on storytelling instead of overselling. It could mean highlighting one meaningful drop instead of nonstop content. I think disruption also means being brave enough to say no to trends, creative burnout, and no to doing things just because they’re popular.

As someone who dreams of working in fashion marketing hopefully for a magazine, this interview reminded me why I fell in love with fashion in the first place. It’s not just about clothes. It’s about emotion, identity, and expression. I want to be part of the generation that brings that meaning back.

When I think about my future career, I don’t just want to “fit in” with what everyone else is doing. I want to help brands find their voice again and to tell real stories and create campaigns that people connect with. That, to me, is what disrupting fashion really means.

Raf Simons and Pieter Mulier made me realize that disruption doesn’t always have to be loud sometimes it’s quiet and thoughtful. It’s about doing something honest in an industry that’s become way too fast and too surface-level.

That’s the kind of change I want to be part of.